I enjoyed learning about the topics that we did in the second half of the semester as I was able to relate to some of them, and put others into familiar perspective. I found the Citizen Journalism to Collective Intelligence, Rip/Mix/Burn: music sampling and the rise of remix culture and #mencallmethings: identity and difference online the most interesting.

The first topic on Citizen Journalism to Collective Intelligence was interesting to see how everyone today is becoming an online journalist unknowingly. It makes sense when we all document our thoughts and feelings online, or confide in complete strangers for answers or responses that we are actually posting journalistic perspectives as we are all producing, sharing and consuming. This is basically what my media is as well. We produce our own posts or share others, and consume all the posts that appear on the dashboard, which is passed through more than 40 billion blogs throughout the day.

The second topic on remixing content was highly engaging for me as it showed a different perspective for different media. I enjoyed seeing how others take content and distort it to create something completely different. This kind of media is also interesting as it keeps you wanting more, awaiting to see what else will be different and creative. It shows how many people out there have a different view on the same video, making their own interpretations and changes.

The final topic that I enjoyed was the #mencallmethings lecture. This detailed about the gender gap online, cyber bullying and anonymity, and a few others. I related to the cyber bullying aspect and anonymity. I have seen anonymity on Tumblr, a lot, and it shows how people try to find out personal information about individuals behind an anonymous blog – it has also been a cause for cyber bullying as asking personal questions and not knowing who it could be can turn horribly wrong, mostly because it could be a complete stranger who is stalking you, or a best friend of yours. It’s ridiculous the things that can happen today in relation to secrecy. But, the anonymity is a large aspect for some of the Tumblr users, especially for Tumblr famous blogs.

All in all, I really enjoyed this half of the semester in BCM112. I have learnt a lot and hope there has been some interesting points in my blog posts.


Clickity Click

Instead of getting involved with politics today, younger generations are turning to the internet as a substitution. Rather than listening to current events on the news or reading them in the paper, all news sources are found on the internet. The news comes to them. It is argued by Henry Jenkins that the digital age has opened a new era for younger generations for activism online.

Last year, the Kony 2012 human rights organisation released a video of a child struggling in Uganda on the internet, gaining over 100 million views in the first week. As this was an astounding result in comparison to their expectations of an estimated half a million in the first two months of the campaign, the video spiralling through social media sites and the internet proved the amount of involvement youth have today technologically. (Clicktivism, Henry Jenkins 2012)  

KONY 2012

This campaign, among others – such as the DREAMer movement and the Occupy Wall Street movements in the USA – have been described as participatory politics that are grassroot movements. The participatory politics open up new gateways for youth to engage and in the current news. Some youth may have been introduced to politics through the Kony 2012 video only. This specific approach engaged with everyone asking for everyone’s help with the campaign. Along side participatory politics there is also participatory culture, this helps out in more than one way. It assists in children speaking up and express and voice their personal story, but also reflecting on that, create a bigger view of their situation. This also reflects on youth as self-actualising citizens; youth find other ways to express themselves through participatory practices, if there is a case of insecurity or individualisation. The quality of life issues are being focussed on as well, but have also lead to computer hacking, culture jamming and other similar issues. (Between Ows and Clicktivism, 2012)

Youth involvement is changing the way news circulates and the way everyone gets involved. Although a large proportion of the circulation is through social media, it still has a larger and faster effect than the newspaper and that’s what they want, effortless involvement – like or share this on Facebook to help, retweet or favourite to help – yet it is still highly effective.

Mashed Potato

Today technology is changing and we’re adapting new ways to transform music, videos and films into something new and exciting. It’s the way we take one form of media and combine it with another to change the meaning of the original source.  You start with something familiar and recognisable and take something different and combine them together. This will allow you create a unique piece of work. By combining different mashups of media, it expresses people’s different interpretations of things and allows for a form of creativity to be expressed with other people.  Glee is an excellent example of this, they express their singing ability and creativity to produce a mashup of different songs, changing the meaning of the songs by using the lyrics from a different song in their starting piece.

(Sorry about the poor quality)

That is only one form of mashup. There are also films that are experimented on as well in the same way!

After viewing the two different types of mashups, you can see that the two are very different. In the first, they show how they’ve incorporated a different song into different areas in the song. In the second, they show how they’ve used one films visual content and then overwritten their voice aspect. With the second, they have changed the meaning of the film and used scenes that go well with the voice over.

These changes were made as there were no restrictions to the content. When content is posted online, there are limited restrictions to what people have access to. Recently, there has been less or no preventions for taking content such as youtube videos in relation to copyright. Prosumers are the ideal audience as the information that they take in stops after they have viewed any form of content. Where as produsers take the media and create something else or something similar.

I think that those who change content make for an entertaining night, I mean, who doesn’t love stumbling across pointless yet hilarious video? It’s also interesting to see a different point of view from combined films or song, giving a different or unexpected approach.

Transmedia Story Telling

Transmedia allows for media to be expressed across different platforms. Take Harry Potter, the best book and film series I have ever come across. These books went viral when they first came out and soon became one of the best selling novels and turning into one of the biggest fandom films ever. (relate to video)

Once the novels had been published it soon became of importance to take the novels to the next level. From this they decided to make the films. This allowed for those who hadn’t read the books to join such a fantastic story.

Soon after they had started the films, they started merchandise and created nearly everything for Harry Potter fans! Anything you wanted you could find. Board games, costumes, phone cases, doona covers, you name it.  The widespread of merchandise allowed for a coverage of media to be exposed all over the world.

When the films had come to a close – a very sad day for everyone – they had a museum that opened in Sydney that included real props from the films. I was lucky enough to experience such a fantastic memorabilia for Harry Potter and was able to sit in Haggrids chair. They had merchandise at the end of the walk through as well, the lollies that you could get on the train of Harry Potter, the jelly beans that could taste like anything – ear wax perhaps. This type of media drew in people all over to come and see the real life Harry Potter. You were able to experience the life of Harry Potter in those brief moments. You’re able to live the tale in a way that the actors did, a different perspective.


(Harry Potter Exhibition, 2011)

All these aspects of Harry Potter were and are still related to the transmedia of the famous series. It tells a story through all different platforms allowing everything to be seen from a new or different perspective.

No doubt that they will be still loved in the years to come.

Journalism and Intelligence

Producing, sharing and consuming.

It’s the media today! We’re all producing it. We share it. We consume it.

There is so much media  and we have access to it all. The way the media is changing today on the internet is that whatever we post on the internet, everyone has access to it, and it’s there forever. The thing today is that the gatekeeps who allow content to be posted on the internet are next to non-existant. We don’t need permission to post.

Citizen journalism, we all know something, although we don’t know everything. Journalism is exploding on the internet, it’s those who run  their blogs 24/7, detailing their life or opinions. It’s what I’m doing now. Considering the internet is free, anyone can start their own blog and become famous from it, with their own opinions and broadcast whatever they like.

Jenna Marbles is one of my favourites. She posts things about everyday life, or her life. She became famous from her blogs, and that’s what makes her happy doing. Her vlogs make others happy too. You can get a real laugh from them as well.

This video was the first of hers that I had ever seen. All my friends praised her at school, and I can see why.

This video is more common, expressing her current situation in life and showing her audience what they’ve done for her.

I feel as though there are no gatekeepers anymore for the internet, sure there are those rare youtube videos that will get taken down due to copyright, but I see plenty that should be taken down. There just isn’t enough authority. But, when you think about it, their audience can act as a gatekeeper too. They view things online and feel the need to comment. They’ll leave their response and it will usually be positive or negative. So they’re giving their own stamp of approval, which is what a gatekeeper does.

It’s all changing today, and considering the internet being such a world of its own, I have no idea what it’s going to bring in the future for the media.

Reflection on the media

Over the past 6 weeks I have been introduced to different types of media and how it impacts on our lives. 

Reading and learning different things each week has really engaged me in the subject. I have found out so many interesting things about the media. Not only that, but reading others blogs and their points of views. I found that some blogs opened up a new discussion area that I hadn’t even thought of. It really got me thinking while I’d be reading over them. 

Who controls the media was a good topic to learn about. When you think about it, who wants one single persons opinion and views when it comes to life and lessons? I don’t. I put it into the perspective of school. There was always one person who had their way or the high way. I found that I could relate that to how some media is portrayed. This being Fox News, how they’d ensure that if no one agreed with what they had stated, they would not be heard. It’s unfair. I enjoyed discovering how Fox News is so rude and biased. I didn’t think that a news station could actually air the footage they had, when it was so confronting with disrespect. 

Another favourite lecture was the controversial texts. I enjoyed picking apart images and seeing the deeper meaning. I liked viewing my peers blog posts that week as I enjoyed seeing what images they had come up with, and what they had to say. 

Overall, I think it was a positive start to the subject and I hope to learn and grow with my writing as well. Everyone writes so well! It’s great to pick up different writing techniques and views from others. 



Rubbish Reality TV

The public sphere is a place where people deliberate and and debate against and with each other.

Although, today the way the public sphere operates has changed. Yes, there is the news and the common media, but there is also the reality television shows. These shows can be easily mocked as they are too commercialised, too trivialised and too apathetic.

Keeping Up With The Kardashians expresses the use of money. But not only that, but they have expressed explicitly within the show as well. We all know how Kim Kardashian became famous, and that is how she is known to most. They label her as trashy, stuck up, fake, disgusting and dumb. But she is also successful, and this is why some people brand her in negative ways.


Other reasons the show is known so well is for their lifestyle. I personally have watched the show, and I am so envious of how they spend their money. Kim is probably the one who I’ve seen who uses it the most or Kris. These two are alike and spend because they can. Kim in Season 1 spent 1.2 million dollars on a ring, because she thought she deserved it. That is showing an audience how rich she is and expressing the simplicity of her life. She can afford to do something like this.

Other shows that are popular in the mediated public sphere are:

  • Toddlers and Tiaras, showing the mothers exploiting their children and living vicariously through them 
  • Play boy, showing the girls as slaves
  • Big Brothers exploiting privacy
  • Music videos exploiting girls

There are many that show and express people in different ways. They all have a specific meaning and purpose for what they show. Each of the shows choose what to show to their audience.

When exploring the internet, you are able to find anything that you want. This different type of media is a beacon for change. The internet can be hard to view what are the main points and meanings, considering the fragmentation can be good and bad.

Ownership Uncertainty

Who owns the media?

Why do you think it matters who owns the media?

Personally, I think it matters quite a lot.  You’ve all heard of The Simpsons, right? Well, they incorporate Fox News into their show all the time. They depict the show as rubbish, they also use the show as a punching bag.

They target Fox News because they try to get information out of people that isn’t the most relevant, they ask questions and expect the answers they want to hear, and they are biased. Fox News way of presenting the news is not the right way. Who wants to listen to the news where there is only one side to a discussion?

Fox News jumps to conclusions and they take things too far. When in the middle of discussion, if the guest isn’t agreeing with what Fox has to say, they just cut them off! No way is this fair. If you were to listen to Fox News all the time, would we end up having an individual opinion or would we be persuaded or influenced by what they have to say?

In the news, there are always guests, they should be able to express their opinion freely without being shut down, interrupted or laughed at. It is rude to tell a guest that what they’re saying isn’t right. Sure it may not be right in the hosts’ eyes, but, they’re not the ones who are speaking. And chances are that those who are watching could be more on the guests side rather than the hosts’ if they’re being treated unfairly. It is important that everyone is treated with equality, that way there is no miscommunication with anything that is said, that may be taken the wrong way.

“The media as an ‘ideological state apparatus’ serving the interests of those in power….”

There are also some contested ideologies, these are debates about how some believe society should be and how they should be governed.

Must. Interact.

The world is changing and those who we converse with are becoming things we converse through. Our phones, our computers and the internet, we’re always connected to these technologies. It’s changing the way we live. This then impacts on many things such as the way we consume information and use media/how often and then other things.


(123rf, 2013)

Today, we only seem to be consuming the information that we hear around us. From that we usually produce the information elsewhere, share the information or consume it only. We as the audience have changed the way we act. There is monologic media and dialogic media and they both express two different ways of information. Monologic media is where we are the receiver, we have no choice but to comprehend the information only. If we’re listening to the radio, we can’t talk back to it and expect an answer. On the other hand, there is dialogic media. This is where you can broadcast a message and it will continue to spread around and inform others.


(Gateway gates)

That’s a gate (see above), it allows you to enter or exit. This works for content as well, although there is a gatekeeper to confirm what enters in and exits some information that isn’t correct. When posting on the internet, there is a weak gatekeeper or non-existant gatekeeper. Youtube for example, they usually erase information that isn’t allowed or appropriate on this site. If they have breached against the copyright laws, they will remove the content from the site as well. For gatekeepers it is difficult to keep track of everything, simply because everyone wants to be heard, so everyone expresses their opinions on the internet.

  “The internet is dialogic by design” (Mitew,2013)

Free. This is why everyone turns to the internet for everything today (despite the internet bills). It has shown that it has increased over the past few years in statistics. The newspaper has been a large and confronting change in the past few years. It’s easier than going to the news agency, just have it on your phone and read where ever, whenever. It’s too simple not to do.


(Business Insider, 2013)

Advertising has also lost revenue in the last decade due to the internet, twitter, facebook, Tumblr, any websites. These sites take advantage over the amount of views they get during the day. It makes sense, that’s where they’re going to get the most money.


(Newspapers by the number, 2013)

It’s amazing how much is changing today, it’s astronomical.